The company's founder and CEO is Andrew Lacey. He is from Spartanburg SC and spent the first half of his life overcoming obstacles that most agents are faced with today. He simply did not have the skills to succeed at a very highly productive level in real estate. After several years of having very little success, Andrew dramatically changed his focus and became one of the highest producing Realtors in the world. Now his company helps agents succeed by teaching some very simple, basic real estate concepts.
He then entered real estate in 1982, worked very hard and had little success for the next 9 years. Barely making ends meet, he was determined to find a better way to perform real estate and changed his entire approach by learning to be proactive. Through trial and error, for the next 5 years Andrew wrote "magical scripts and dialogues" that not only helped him sell hundreds of homes each year, but also has helped thousands of agents succeed at levels they would have never thought possible.
By reinventing himself over this 5 year period and against all odds, Andrew was able to take over the Spartanburg market, was able to build a real estate business that produced more than one closing every single day, and allowed him to achieve his dream of becoming the number 7 producer in the World with Coldwell Banker.